Logo Designer Invoice Template
A logo designer invoice bills package, lists services and labour on separate lines and states the terms (50% deposit, balance before final files). This template is pre-filled for logo package with three concepts, two refinement rounds, final files and a one-page style guide: 7 lines totalling $1,810.00 before tax. Edit it and download the PDF.
Pre-filled for a logo designer: logo package with three concepts, two refinement rounds, final files and a one-page style guide. Example prices: replace them with your own.
From
Bluebird Logo Design
568 Market Street
Springfield, IL 62704
billing@example.com
(608) 555-0168
Invoice
Bill to
Chris Novak
8 Chestnut Lane
Fairview, OR 97024
client@example.com
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Discovery questionnaire and competitor review | 2 hr | $80.00 | $160.00 |
| Initial logo conceptsThree distinct directions, presented as PDF | 3 concept | $250.00 | $750.00 |
| Refinement rounds on chosen conceptTwo rounds included | 2 round | $120.00 | $240.00 |
| Final logo file setVector, PNG and SVG in full color, black and white | 1 set | $200.00 | $200.00 |
| Horizontal and stacked lockups | 2 each | $75.00 | $150.00 |
| Favicon and social avatar set | 1 set | $60.00 | $60.00 |
| One-page brand style guideColors, clear space, type pairing | 1 each | $250.00 | $250.00 |
- Subtotal
- $1,810.00
- Balance due
- $1,810.00
Notes
Thank you for choosing Bluebird Logo Design. Terms: 50% deposit, balance before final files.
Payment details
Bank transfer or card. Please quote the invoice number.
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Logo Designer invoice at a glance
| Typical job | Logo package with three concepts, two refinement rounds, final files and a one-page style guide |
|---|---|
| Main billing unit | package |
| Usual payment terms | 50% deposit, balance before final files |
| Deposit practice | Half the package price is typically paid before concept work starts, with the rest due before the final files are released. |
| Sample lines | 7 lines, $1,810.00 before tax |
| Largest line | Initial logo concepts: $750.00 (41%) |
| Labour hours billed | 2 h, $160.00 |
| Trade-specific fields | Brand name, Concept chosen, Rights transfer |
Sample logo designer invoice line items
Logo package with three concepts, two refinement rounds, final files and a one-page style guide: 7 lines adding up to $1,810.00, split into services $1,650.00 (91%) and labour $160.00 (9%).
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Discovery questionnaire and competitor review | 2 hr | $80.00 | $160.00 |
| Initial logo concepts (Three distinct directions, presented as PDF) | 3 concept | $250.00 | $750.00 |
| Refinement rounds on chosen concept (Two rounds included) | 2 round | $120.00 | $240.00 |
| Final logo file set (Vector, PNG and SVG in full color, black and white) | 1 set | $200.00 | $200.00 |
| Horizontal and stacked lockups | 2 each | $75.00 | $150.00 |
| Favicon and social avatar set | 1 set | $60.00 | $60.00 |
| One-page brand style guide (Colors, clear space, type pairing) | 1 each | $250.00 | $250.00 |
| Subtotal | $1,810.00 | ||
| Total before tax | $1,810.00 |
What a logo designer invoice should include
- Your logo design business name, address, phone and email, plus a tax ID if you are registered
- The customer's name and billing address (Chris Novak in the sample)
- A unique invoice number (INV-6942) and the issue date
- Payment terms and a due date: 50% deposit, balance before final files
- Brand name: for example See notes
- Concept chosen: for example See notes
- Rights transfer: for example See notes
- Line items in package or per item, each with quantity, rate and amount
- How to pay you: bank details, card link or cheque payee
How logo designers bill
Logo designers sell fixed-price packages defined by the number of concepts and revision rounds, with style guides and extra file sets as upgrades.
Logo designers commonly use "50% deposit, balance before final files". Half the package price is typically paid before concept work starts, with the rest due before the final files are released.
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024: median hourly wage of Graphic Designers $29.47 (employees, not contractor rates). The sample's $80.00 per hour for "Discovery questionnaire and competitor review" is 2.7 times that employee figure; a business rate also has to cover insurance, tools, travel, unbilled admin time and profit.
Logo Designer invoicing tips
- Release the master vector files only after the final payment and say so on the invoice; a logo is of little use to the client until they hold those files.
- Note that copyright in the chosen mark transfers on full payment while rejected concepts remain yours, so unused directions do not turn up on someone else's storefront.
- List every format and color version you deliver, which makes a later request for an embroidery or single-color version clearly a new, billable job.
- If the client wants a trademark search, point them to an attorney and write on the invoice that legal clearance of the mark is outside the design fee.
Logo Designer billing disputes to head off
- Open-ended revisions sink logo projects; when the invoice shows two included rounds and prices a third, decisions tend to come faster.
- Some clients pay the deposit, take the concepts and disappear; a kill fee stated in the terms covers the work already done.
Work a logo designer can bill for
Core tasks of Graphic Designers (O*NET 27-1024.00, O*NET 29.x task statements, CC BY 4.0). Each can become a line on the invoice.
- Create designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Use computer software to generate new images.
- Mark up, paste, and assemble final layouts to prepare layouts for printer.
- Draw and print charts, graphs, illustrations, and other artwork, using computer.
- Review final layouts and suggest improvements, as needed.
How to make a logo designer invoice
-
Add both parties
Enter Bluebird Logo Design (your business) and the customer, Chris Novak, then brand name.
-
Number and terms
Give it a unique number such as INV-6942 and set the terms to 50% deposit, balance before final files.
-
List the work
One line per item: the sample runs from "Discovery questionnaire and competitor review" (2 hr) to "One-page brand style guide" (1 each).
-
Check the total
The 7 lines come to $1,810.00; add sales tax only if your state taxes logo design.
-
Download and send
Download the PDF or print it, then keep a copy with the logo design records.
Frequently asked questions
How do I make a logo designer invoice?
Add your logo design business details, the customer, brand name, concept chosen and rights transfer, then one line per item with quantity and rate. The template above is pre-filled with 7 lines for logo package with three concepts, two refinement rounds, final files and a one-page style guide totalling $1,810.00; change the prices and download the PDF.
How do logo designers charge?
Mostly package. Logo designers sell fixed-price packages defined by the number of concepts and revision rounds, with style guides and extra file sets as upgrades.
When should a logo designer invoice be paid?
50% deposit, balance before final files is the usual arrangement. Half the package price is typically paid before concept work starts, with the rest due before the final files are released. Put the terms and the due date on the invoice so there is no doubt.
How much do logo designers earn per hour?
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024: median hourly wage of Graphic Designers $29.47 (employees, not contractor rates). Self-employed rates are usually higher because they cover overhead and unbilled time.