WordPress Developer Invoice Template
A WordPress developer invoice bills project, lists labour, services and products on separate lines and states the terms (50% upfront, balance on launch; care plan billed monthly in advance). This template is pre-filled for move a restaurant group's WordPress site to new hosting, rebuild it as a block theme and start a monthly care plan: 7 lines totalling $4,969.00 before tax. Edit it and download the PDF.
Pre-filled for a WordPress developer: move a restaurant group's wordpress site to new hosting, rebuild it as a block theme and start a monthly care plan. Example prices: replace them with your own.
From
Maple Row WordPress Development
679 Market Street
Fairview, OR 97024
billing@example.com
(512) 555-0179
Invoice
Bill to
Jamie Ortiz
140 Orchard Drive
Springfield, IL 62704
client@example.com
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Site audit and plugin inventory24 plugins reviewed, 9 marked for removal | 1 project | $350.00 | $350.00 |
| Custom block theme buildHeader, footer, menu and location templates | 1 project | $2,800.00 | $2,800.00 |
| Content migration and redirects120 posts, 3 location pages, 301 redirect map | 10 hr | $85.00 | $850.00 |
| Premium forms plugin, annual licenceRegistered to the client's account | 1 year | $59.00 | $59.00 |
| Hosting migration and SSLStaging copy, DNS cutover, HTTPS check | 1 project | $450.00 | $450.00 |
| Speed tuningImage compression, page caching, database cleanup | 4 hr | $85.00 | $340.00 |
| Care plan, first monthCore and plugin updates, daily backups, uptime checks | 1 month | $120.00 | $120.00 |
- Subtotal
- $4,969.00
- Balance due
- $4,969.00
Notes
Thank you for choosing Maple Row WordPress Development. Terms: 50% upfront, balance on launch; care plan billed monthly in advance.
Payment details
Bank transfer or card. Please quote the invoice number.
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WordPress Developer invoice at a glance
| Typical job | Move a restaurant group's WordPress site to new hosting, rebuild it as a block theme and start a monthly care plan |
|---|---|
| Main billing unit | project |
| Usual payment terms | 50% upfront, balance on launch; care plan billed monthly in advance |
| Deposit practice | Half the build fee upfront is common, with care plans invoiced monthly or yearly in advance. |
| Sample lines | 7 lines, $4,969.00 before tax |
| Largest line | Custom block theme build: $2,800.00 (56%) |
| Labour hours billed | 14 h, $3,990.00 |
| Trade-specific fields | Site URL, Staging URL, Hosting provider, Plugin licences, Care plan level |
Sample WordPress developer invoice line items
Move a restaurant group's WordPress site to new hosting, rebuild it as a block theme and start a monthly care plan: 7 lines adding up to $4,969.00, split into labour $3,990.00 (80%), services $920.00 (19%) and products $59.00 (1%).
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Site audit and plugin inventory (24 plugins reviewed, 9 marked for removal) | 1 project | $350.00 | $350.00 |
| Custom block theme build (Header, footer, menu and location templates) | 1 project | $2,800.00 | $2,800.00 |
| Content migration and redirects (120 posts, 3 location pages, 301 redirect map) | 10 hr | $85.00 | $850.00 |
| Premium forms plugin, annual licence (Registered to the client's account) | 1 year | $59.00 | $59.00 |
| Hosting migration and SSL (Staging copy, DNS cutover, HTTPS check) | 1 project | $450.00 | $450.00 |
| Speed tuning (Image compression, page caching, database cleanup) | 4 hr | $85.00 | $340.00 |
| Care plan, first month (Core and plugin updates, daily backups, uptime checks) | 1 month | $120.00 | $120.00 |
| Subtotal | $4,969.00 | ||
| Total before tax | $4,969.00 |
What a WordPress developer invoice should include
- Your WordPress development business name, address, phone and email, plus a tax ID if you are registered
- The customer's name and billing address (Jamie Ortiz in the sample)
- A unique invoice number (INV-6901) and the issue date
- Payment terms and a due date: 50% upfront, balance on launch; care plan billed monthly in advance
- Site URL: for example 140 Orchard Drive
- Staging URL: for example See notes
- Hosting provider: for example 12-3456789
- Plugin licences: for example LIC-704008
- Line items in project or per item, each with quantity, rate and amount
- How to pay you: bank details, card link or cheque payee
How WordPress developers bill
WordPress developers commonly quote a flat price for a theme build or migration, bill hourly for plugin and custom code work, and sell monthly care plans for updates and backups.
WordPress developers commonly use "50% upfront, balance on launch; care plan billed monthly in advance". Half the build fee upfront is common, with care plans invoiced monthly or yearly in advance.
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024: median hourly wage of Web Developers $43.72 (employees, not contractor rates). The sample's $85.00 per hour for "Content migration and redirects" is 1.9 times that employee figure; a business rate also has to cover insurance, tools, travel, unbilled admin time and profit.
WordPress Developer invoicing tips
- List every premium plugin and theme licence with its renewal date and the account it is registered to, because an expired licence stops updates and clients rarely remember who bought it.
- Price the care plan as its own recurring line apart from the build, and say what it excludes, such as fixing conflicts after the client installs a plugin on their own.
- Record the number of posts, pages and redirects migrated, so a client who later spots a missing old page can check whether it was on the migration list.
- Note the WordPress and PHP versions the site was handed over on, which gives a clear starting point when a later host upgrade breaks something.
WordPress Developer billing disputes to head off
- A plugin update that breaks the site after handover often leads to a demand for free fixes; the care plan line and its stated scope show what is covered.
- Clients who add page builders or heavy plugins themselves sometimes blame the developer for slow pages; noting the plugin count at handover sets a baseline.
Work a WordPress developer can bill for
Core tasks of Web Developers (O*NET 15-1254.00, O*NET 29.x task statements, CC BY 4.0). Each can become a line on the invoice.
- Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
- Perform or direct Web site updates.
- Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.
- Back up files from Web sites to local directories for instant recovery in case of problems.
- Evaluate code to ensure that it is valid, is properly structured, meets industry standards, and is compatible with browsers, devices, or operating systems.
- Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.
How to make a WordPress developer invoice
-
Add both parties
Enter Maple Row WordPress Development (your business) and the customer, Jamie Ortiz, then site url.
-
Number and terms
Give it a unique number such as INV-6901 and set the terms to 50% upfront, balance on launch; care plan billed monthly in advance.
-
List the work
One line per item: the sample runs from "Site audit and plugin inventory" (1 project) to "Care plan, first month" (1 month).
-
Check the total
The 7 lines come to $4,969.00; add sales tax only if your state taxes WordPress development work.
-
Download and send
Download the PDF or print it, then keep a copy with the WordPress development work records.
Frequently asked questions
How do I make a WordPress developer invoice?
Add your WordPress development business details, the customer, site url, staging url, hosting provider and plugin licences, then one line per item with quantity and rate. The template above is pre-filled with 7 lines for move a restaurant group's WordPress site to new hosting, rebuild it as a block theme and start a monthly care plan totalling $4,969.00; change the prices and download the PDF.
How do WordPress developers charge?
Mostly project. WordPress developers commonly quote a flat price for a theme build or migration, bill hourly for plugin and custom code work, and sell monthly care plans for updates and backups.
When should a WordPress developer invoice be paid?
50% upfront, balance on launch; care plan billed monthly in advance is the usual arrangement. Half the build fee upfront is common, with care plans invoiced monthly or yearly in advance. Put the terms and the due date on the invoice so there is no doubt.
How much do WordPress developers earn per hour?
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024: median hourly wage of Web Developers $43.72 (employees, not contractor rates). Self-employed rates are usually higher because they cover overhead and unbilled time.